A "Juicy" Headline Hint from Google

Want to quench your thirst for Google juice? Here's a headline tip for press releases that I received yesterday via an annoucement from Business Wire:

Shorter Headlines Can Lead to Google Juice

Lock up your long-winded headlines.

This week, Google alerted Business Wire that press release headlines should not exceed 22 words. That's eight words shorter than what we were told months ago. "An ideal headline should be between two and 22 words," advises the search engine giant.

Click here to view a lengthier explanation at BusinessWired (Business Wire's blog).