Lisa is the founder and owner of Brain Lab, a business branding consultancy specializing in helping entrepreneur-led businesses define and implement a clear, concise brand -- both internally and externally. Lisa's ability to execute creative that is "out of the box" and produces results for clients has garnered awards in both print and broadcast mediums.
As a creative lead, she's worked on several high-profile accounts, including Gemstone Hotels & Resorts, Cielo Phoenix, San Luis Obispo Visitors & Conference Bureau, Shamrock Foods, the Girl Scouts, Kentucky Fried Chicken, Public Service Company of New Mexico, Salt River Project and New Mexico State Tourism.
During this 40-minute interview, you'll discover how to use branding to capture prospects and create customers, as well as ...
- 3 questions you must answer without any doubt before you begin branding yourself or your company.
- A common mistake that can cause you to retract and restart your branding strategy -- regardless of how long you've been in business.
- Why improper use of creativity can damage your brand beyond repair.
- 3 essential items that will instantly legitimize your company's brand with your prospects and customers.
- What a German SUV has to do with helping you develop an effective branding strategy.
- A low-cost online resource that could put you on a fast-track to building a brand people recognize and remember.
- 9 simple questions to help you determine if you can begin including sustainability as part of your brand ID.
- And much more.
Get this exclusive interview by clicking or downloading the following MP3 link: http://www.writewaysolutions.com/mp3/brandinterviewweb.mp3
You can also read the transcript here: http://www.writewaysolutions.com/pdf/branding_ebook.pdf
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