Without a doubt, it was one of the most popular pieces I've ever written.
I think one of the reasons why is because it showed you don't have to be an expert webmaster (I'm certainly not) or empty your wallet to experience search engine success. After all, you can make a huge impact on your search engine ranking by just tweaking your text.
Now, I'm certain there are still plenty of people who are hesitant to make adjustments to their websites -- and that's okay.
For those of you who may need a little more encouragement, here's an excellent resource that will help you take action: http://www.clickforclients.com/blog/2008/08/brief-04-make-search-engines-love-your-web-pages/
Now, before you click on the above link, please be prepared to set aside about 20 minutes. That's how long it will take you to view this video from Andy Renk, co-founder of Click for Clients.
The ideas Andy reveals -- at absolutely no cost -- are designed to make search engines LOVE your web pages. Best of all, his suggestions are easy to incorporate.
I encourage you to pay special attention to Andy's tip about how to create "search engine optimization juice" using internal links.This simple adjustment can have a dramatic effect on your search engine ranking and the length of time people stay on your site.
Here's the link again: http://www.clickforclients.com/blog/2008/08/brief-04-make-search-engines-love-your-web-pages/
There's no opt-in. Simply click the link and you can start watching immediately.