Monday, January 14, 2008

The Easiest Ways to Create Eyeball-Grabbing Headlines for Your Marketing Materials

Join Tom Trush, content specialist for Write Way Solutions, and special guest Joey Borane, director of marketing at Design44, on Thursday, January 31, as they present ...

The Easiest Ways to Create Eyeball-Grabbing Headlines
for Your Marketing Materials

During this seminar, you’ll discover …

• How to use your choice of 5 words in any headline to tap the most powerful force in direct marketing and seize your prospects’ attention

• Why an advertisement from the early 1900s was so profitable it ran for a record-setting 40 years without a single change … and how you can achieve similar results

• How a $3.29 purchase found in your grocery store’s checkout lane can instantly improve your headline writing skills and ignite your sales

• A 2-word question that transforms your product or service’s features into the benefits your prospects desire

• 8 marketing pieces you can use for any type of business and how to use each one with the most success

• What eating on an airplane has to do with writing headlines that seduce your prospects into reading your marketing materials

• How to use the magic 4 P’s of marketing to create unmatched demand for whatever you offer your prospects

• Why getting a “yes” response in a headline question can spell doom for your marketing message

• How to use a skill you started learning in first grade to create headlines that “test” your prospects’ needs, while building desire for your product or service

• The single most important quality you must have in every headline … and how you can include 3 additional attributes to make it even more powerful

• 5 things you must know about the human mind to maximize your marketing and, ultimately, create more sales

• 11 secret formulas for writing response-boosting headlines that will pump up any promotion

• And much more!


Seminar Schedule:
7:30 – 8 a.m.: Networking
8 – 9:15 a.m.: Presentation
9:15 – 9:30 a.m.: Q & A session and free raffle

Location:
RE/MAX New Heights Resource Center, 6437 S. Central Ave., in Phoenix

RSVP:
Please RSVP to Tom Trush at info@tomtrush.com by Jan. 29 to secure your seat.


Comments from previous seminar attendees:

“You are awesome! Thanks for the tip about ‘Onlywire,’ it works very well. Now when I Google “SoMo Vacations,” I’m #1, #3 and #6 in the top 10! Not to mention the other tips you shared that got SoMo Network to the top of Google. I just want you to know I appreciate all your ideas, insight and expertise. If you ever need anything, please do not hesitate to ask.”

Isreal Young
Owner, SoMoVacations.com


“Your seminar was amazing – one of the few marketing seminars I've been to that has real take-away value. I started using the secrets and tips the next day and, best of all, they fit into my non-existent marketing budget!”

Shaun Breese
Co-owner, Urban Cookies


“By simply using your tips in a press release to announce a groundbreaking event, we received news coverage from a local business publication, an interview with an industry journal in England, a potential consulting opportunity, and three requests from people interested in leasing space at one of our developments ... and that was just within the first 6 hours of sending out the announcement!”

Jeffrey Garza Walker
Director of New Business Development, P.C. & Development

Saturday, January 5, 2008

An Introduction to the Five Wheelerpoints

I came across this clip of sales legend Elmer Wheeler today. Although the sales video was produced in 1947, many of the same principles still hold true today. Wheeler was brilliant at organizing words in ways that make prospects take action -- or creating "sentences that sell." (You may need to click the "Play" button twice to view the video.)